we invited to uk to prove how much they believed in chicken, with the promise that the biggest believer would win £50,000. 9.8 million people responded.

Don’t crack is an full cinematic game show where 30 real contestants battled it out in a fully unscripted finger lickin’ spectacle.

10 hour shoot, 8tb of footage, 6 weeks post, 4 original challenges, 2 worthy finalists, and 1 ultimate believer crowned.