KFC | How Much Do You Believe in Chicken?

AFTER TWO YEARS OF TELLING THE UK TO BELIEVE IN CHICKEN, THE NEXT CHAPTER FOR KFC WAS TO ASK the UK to prove just HOW MUCH THEY BELIEVED. WE TURNED THIS 360 CAMPAIGN INTO AN IMMERSIVE YEAR-LONG EXPERIENCE OPEn TO EVERYONE WILLING TO PUT THEIR BLIND FAITH IN CHICKEN. EVERY PIECE OF COMMS HAd A QR CODE; 9.8 million people scanned it to COMPETE IN THE BIGGEST FINGER LICKIN’ GAME EVER CREATED.