After two years of telling the UK to believe in chicken, the next chapter for KFC was to ask just how much they believed.

We turned this 360 campaign into an immersive year-long experience open to everyone willing to put their blind faith in chicken.

Every piece of comms has a QR code; scan it to find the website and register to compete in the biggest finger lickin’ game ever created.

If you want to walk away with the golden egg and a £50k grand prize, sign up below.

How Much Do You Believe in Chicken?