SAMSUNG | Inspired by a True Photo

Samsung needed a new camera platform. Kinda hard when smartphone megapixels ain’t getting much better. so instead of focussing on photos being the endpoint of creativity, we flipped them to being the inspiration to make even more. it became an original content-first platform where real samsung galaxy photos were inspiration for artists. To launch the platform I shot the photo, director Sam Hibbard got inspired, and just 23 days later we made a beautiful love story together. About onions. Outside a wee shop on Brick Lane.