SAMSUNG | Inspired by a True Photo
PHONE CAMERAS AIN’T GETTING ANY BETTER. BUT LIKE MUM ALWAYS SAID, IT’S WHAT WE DO WITH THEM THAT COUNTS.
EVERY PHOTO CAN INSPIRE, SO TO CELEBRATE SAMSUNG’S NEW MOBILE CAMERA, WE CREATED A CONTENT-FIRST CAMPAIGN WHERE ARTISTS WERE COMMISSIONED TO CREATE CONTENT INSPIRED BY REAL SAMSUNG PHOTOS.
SHORT FILM
FOR OUR LAUNCH, I TOOK THIS PHOTO ON A SAMSUNG GALAXY.
SAM HIBBARD WAS INSPIRED BY IT AND DIRECTED THIS SHORT STORY AROUND EAST LONDON.
23 DAYS AFTER THE BRIEF, WE LAUNCHED EXCLUSIVELY ON CHANNEL 4.
A BEAUTIFUL LOVE STORY, TRULY INSPIRED BY A PHOTO OF ONIONS. AND NOT ONE PUN ABOUT TEARS WAS USED BECAUSE WE’RE ALL BETTER THAN THAT.
AWARDS
D&AD: SHORTLIST (FILM)
D&AD: SHORTLIST (SCRIPTED ENTERTAINMENT)