SAMSUNG | Inspired by a true photo
Every photo can inspire, so we celebrated Samsung’s new camera with a content-first campaign where artists were inspired by real Samsung photos.
SHORT FILM
For our launch, I took the photo, Sam Hibbard wrote and directed, and in just 23 days after the brief we launched exclusively on Channel 4.
A beautiful love story, truly inspired by a photo of onions. And not one lazy pun about tears was used because we're all better than that.
MUSIC VIDEO
Next, was a soul song and music video, both inspired from a photo of a smiling dog; taken by a real Samsung Galaxy user no less.
Soul artist Samm Henshaw wrote 'All Good' from scratch, Max Weiland directed the promo in one day, and we still aren't bored of the chorus. All three of those things are impressive.
AWARDS
Creative Circle Gold - Best use of Original Music
Creative Circle Bronze - Best use of Music
Kinsale Shark Grand Prix - Music & Sound Craft
Creative Circle Gold - Best Use of Original Music
D&AD Shortlist - Film
D&AD Shortlist - Scripted Entertainment