SAMSUNG | Inspired by a True Photo
PHONE CAMERAS AIN’T GETTING ANY BETTER. BUT LIKE MUM ALWAYS SAID, IT’S WHAT WE DO WITH THEM THAT COUNTS.
EVERY PHOTO CAN INSPIRE, SO TO CELEBRATE SAMSUNG’S NEW MOBILE CAMERA, WE CREATED A CONTENT-FIRST CAMPAIGN WHERE ARTISTS WERE COMMISSIONED TO CREATE CONTENT INSPIRED BY REAL SAMSUNG PHOTOS.
SHORT FILM
FOR OUR LAUNCH, I TOOK THE PHOTO, SAM HIBBARD DIRECTED, AND IN JUST 23 DAYS AFTER THE BRIEF, WE LAUNCHED EXCLUSIVELY ON CHANNEL 4.
A BEAUTIFUL LOVE STORY, TRULY INSPIRED BY A PHOTO OF ONIONS. AND NOT ONE PUN ABOUT TEARS WAS USED BECAUSE WE’RE ALL BETTER THAN THAT.
MUSIC VIDEO
NEXT WAS A SOUL SONG AND MUSIC VIDEO, BOTH INSPIRED FROM A PHOTO OF A SMILING DOG; TAKEN BY A SAMSUNG GALAXY USER NO LESS.
SAMM HENSHAW WROTE ‘ALL GOOD’ FROM SCRATCH, MAX WEILAND DIRECTED THE PROMO, AND THE TRACK HAS RACKED UP OVER 3 MILLION LISTENS OM SPOTIFY.
ALL THREE OF THESE THINGS ARE IMPRESSIVE.
AWARDS
CREATIVE CIRCLE: GOLD (BEST USE OF ORIGINAL MUSIC)
CREATIVE CIRCLE: BRONZE (BEST USE OF MUSIC)
KINSALE: GRAND PRIX (MUSIC & SOUND CRAFT)
D&AD: SHORTLIST (FILM)
D&AD: SHORTLIST (SCRIPTED ENTERTAINMENT)