SAMSUNG | Inspired by a True Photo
PHONE CAMERAS AIN’T GETTING ANY BETTER. BUT IT’S WHAT WE DO WITH THE PHOTOS COUNTS.
EVERY PHOTO CAN INSPIRE, SO TO CELEBRATE SAMSUNG’S NEW MOBILE CAMERA, WE CREATED A CONTENT-FIRST CAMPAIGN WHERE ARTISTS WERE COMMISSIONED TO CREATE CONTENT INSPIRED BY REAL SAMSUNG PHOTOS.
SHORT FILM
FOR OUR LAUNCH, I TOOK THE PHOTO, SAM HIBBARD DIRECTED, AND IN JUST 23 DAYS AFTER THE BRIEF, WE LAUNCHED EXCLUSIVELY ON CHANNEL 4.
A BEAUTIFUL LOVE STORY, TRULY INSPIRED BY A PHOTO OF ONIONS. AND NOT ONE PUN ABOUT TEARS WAS USED BECAUSE WE’RE ALL BETTER THAN THAT.
MUSIC VIDEO
NEXT WAS A SOUL SONG AND MUSIC VIDEO, BOTH INSPIRED FROM A PHOTO OF A SMILING DOG; TAKEN BY A SAMSUNG GALAXY USER NO LESS.
SAMM HENSHAW WROTE ‘ALL GOOD’ FROM SCRATCH, MAX WEILAND DIRECTED THE PROMO, AND THE TRACK HAS RACKED UP OVER 3 MILLION LISTENS OM SPOTIFY.
ALL THREE OF THESE THINGS ARE IMPRESSIVE.
AWARDS
CREATIVE CIRCLE: GOLD (BEST USE OF ORIGINAL MUSIC)
CREATIVE CIRCLE: BRONZE (BEST USE OF MUSIC)
KINSALE: GRAND PRIX (MUSIC & SOUND CRAFT)
D&AD: SHORTLIST (FILM)
D&AD: SHORTLIST (SCRIPTED ENTERTAINMENT)